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Road Ready Used Cars has been established since 1989. Owner Ronald Saracino has been in the automobile field for over 25 years working up the ranks of some of the biggest new car dealerships in Connecticut. Learning all phases of sales, service & parts, he opened this dealership with one thing in mind, "How can I please the customer and still be profitable by giving them a trouble-free car?"
Ronald has been to every sales seminar under the sun. It accomplished very little in customer satisfaction area, only the sales end. So he went back to the drawing board. What he discovered was simple.
Sell Good Cars!
WHY BUY A VEHICLE HERE?
Most Cars, Trucks, Vans + SUVs sold at Road Ready are New Car Dealer Trade Ins. This ensures us that we're dealing with the companies on a consistent basis. We get to inspect the vehicle thoroughly and test drive it. If there is a problem it can be worked out with the dealer either in a reduction of the sale price or returning the car.
Plus most cars are 1-owner vehicles which ensures that the previous customer was satisfied with the vehicle. Our cars are purchased from some of the biggest and oldest dealerships in Connecticut which results in better trade-ins. This helps keep reconditioning costs down because most of these customers are repeat customers and want to continue doing business there, so they wouldn't try to slip them with a problem car as a trade in. You're probably saying to yourself if these cars are so good why is the dealer selling them to Road Ready and not selling the vehicles themselves? Simple, most dealers only like to sell their own merchandise, not someone else's -- as their competitor. Another factor is most new car dealers don't like to sell a car that's older than 3 years old, because the balance of warranty has expired. One more important factor is that the sales department gets charged the same labor and parts rate as you would pay if you went to that service department. So most of the time they can't recondition that car properly and be profitable at the same time.
WHERE'S THE ADVANTAGE TO YOU?
Answer: Every vehicle comes with a Carfax History Report. This report does a background check on the vehicle you're purchasing. It checks to see if the vehicle has had any previous Title, Lemon Law Buybacks or odometer discrepancies. Only 1% of car dealers in Connecticut do this. It costs us $35.00 to do so but we think it's worth it, why don't the other 99% do this? "I Don't Know!"
HOW CAN WE UNDERSELL THE COMPETITION?
We keep our overhead as low as possible without jeopardizing productivity. The key to success as any Fortune 500 company states is to keep cost down. By going directly to dealers themselves, we cut out the middleman. Our sales staff is not on a commission basis - strictly salary. Our prices are no haggle. We know what we want to retail the car for so why insult your intelligence by going back and forth playing games. We know your time is valuable as well as ours.
Another key factor is keeping our overhead cost down. Our facility isn't a multi-million dollar showroom that is associated with large auto dealers--in which the cost comes out of your pocket. We are instead a small, clean, up-to-date, humble sales showroom. This reflects on the personal, yet professional manner we provide and enhances the respect and confidence in you as a buyer.
WHAT'S ALL THE FUSS ABOUT?
Answer: All vehicles go through a rigorous safety inspection, and we don't just mean the basics. That's why our name is ROAD READY and we put it in writing and give you a copy of our list. (Scroll Down) |