Road Ready Used Cars has been established since 1989. Owner Ronald Saracino has been in the automobile field for over 32 years working up the ranks of some of the biggest new car dealerships in Connecticut. Learning all phases of sales, service & parts, he opened this dealership with one thing in mind, "How can I please the customer and still be profitable by giving them a trouble-free car?"
Ronald has been to every sales seminar under the sun. It accomplished very little in customer satisfaction area, only the sales end. So he went back to the drawing board. What he discovered was simple.
Sell Good Cars!
WHY BUY A VEHICLE HERE?
Many of the Cars, Trucks, Vans and SUVs sold at Road Ready are New Car Dealer Trade Ins. This ensures us that we’re dealing with the companies on a consistent basis. We get to inspect the vehicles thoroughly and test drive them. If there is a problem, it can be rectified with the dealer in either a reduction of the sale price or returning the car.
Plus most cars are 1-owner vehicles to ensure that the previous customer was satisfied with the vehicle. Our cars are purchased from some of the biggest and oldest dealerships in Connecticut which results in better trade-ins. This helps keep reconditioning costs down because most of the customers are repeats and want to continue doing business there, so they wouldn’t try to slip them with a problem car as a trade in. You’re probably saying to yourself, if these cars are so good why is the dealer selling them to Road Ready and not selling the vehicles themselves? Simple, most dealers only like to sell their own merchandise, not someone else’s -– as their competitor. Another factor is most new car dealers don’t like to sell a car that’s older than 3 years old because the balance of warranty has expired. One more important factor is that the sales department gets charged the same labor and parts rate as you would pay if you went to that service department, so most of the time they can’t recondition that car properly and be profitable at the same time.
The vehicles that we purchase from Auction are from Southern Auto Auction in East Windsor, CT. This is the largest and oldest independent Auction in the United States. They offer a service called V.I.P. which after the purchase by the dealer they inspect the vehicle to ensure the buyer does not buy a faulty vehicle. This program has a fee but its well worth it for us as a dealer and for you as the consumer.
Wednesday is auction day at Southern. We are able to view many of the vehicles that interest us on the website the day before the auction. We can also pull the Carfax and condition reports on them. Just like any business, there are good and bad. We know what dealers to stay clear of. Most of the companies on site are dealers with great reputations. We can also purchase vehicles directly from General Motors, Honda, Nissan, Subaru and many more.
Every vehicle comes with a Carfax History Report. This report does a background check on the vehicle you’re purchasing. It checks to see if the vehicle has had any previous accidents or total losses, Lemon Law Buybacks or odometer discrepancies. Only 30% of car dealers in Connecticut do this. It costs us about $25.00 to run the report, but we think it’s worth it. Why don’t the other 70% do this? “I Don’t Know!”
We Do the Homework For You
About 80% of all consumers go right to the internet and search for the best prices on the vehicle of their choice. What we do for you at Road Ready is a comparison evaluation on all of our vehicles versus other vehicles on the internet from Cars.com, Auto Trader, Yahoo and other major search engines to ensure you that our price will be the best. Some of the deciding factors include data we pull on the dealer, such as reputation reviews and Carfax reports. The condition of the vehicles is sometimes difficult to determine because some dealers don’t post an abundance of pictures, so our data is limited without physically touching them. We on the other hand post at least thirty five pictures of every panel on the exterior and interior of our vehicles not to mislead you in any way. So when you actually come to see the vehicle you’re interested in, it looks as good in person as it did in the pictures.
How Can We Undersell the Competition?
We keep our overhead as low as possible without jeopardizing productivity. The key to success, as any Fortune 500 company states, is to keep cost down. Our sales staff is not on a commission basis – strictly salary. Our prices are no haggle. We know what we want to retail the car for, so why insult your intelligence by going back and forth playing games. We know your time is valuable as well as ours.
Our facility isn’t a multi-million dollar showroom that is associated with large auto dealerships. Guess who’s paying for that gorgeous facility indirectly. Instead we are a small, clean, up-to-date, humble sales showroom. This reflects on the personal yet professional manner we provide to enhance the respect and confidence in you as a buyer.
How about Cleanliness?
Our prep department staff is the best in the business at making vehicles look new again. How do we do this? We steam clean the entire vehicle from the engine to the under carriage and all wheels and openings, including door and trunk jams. The vehicles are wet sanded, compounded then carnauba wax is applied and for a final coat of Teflon glaze. Scratches are touched up with factory color to beautify your new ride. The interior is removed, such as front and rear seats, completely shampooed and disinfected including the rugs to ensure deep cleaning in the most troubled and hard to reach areas. The vehicle is reassembled and then the final steps begin with a leather conditioner or fabric protector, depending on the trim style.
All air conditioning and heating vents are cleaned with high pressure compressed air. The cabin air filters are also replaced. Windows will be glistening and streak free for great visibility. Now that we’re speaking of visibility, you know how the head lights become foggy and yellowed. We provide a service at no charge to make them look new again. Then to top it all off with a fresh set of all weather heavy duty rubber floor mats. You will not find a cleaner car upon delivery at any other dealer anywhere.
What’s all The Fuss About?
All vehicles go through a rigorous safety and maintenance inspection, and we don’t just mean the basics. That’s why our name is ROAD READY and we put it in writing and give you a copy of our list. (Scroll Down)
There are not many other dealers that perform a procedure like we do. We service every vehicle from top to bottom, from all major safety items, right down to a mini bulb in the dash. Every vehicle comes with a spare and jack hardware (This might seem like a give me, but you would be surprised how many dealers don’t bother. It would be a major expense). All fluids that are compromised are changed. Again, something we choose to do. We do not resurface rotors or drums. WE REPLACE THEM! You will not have any brake pulsation. I can’t emphasize enough the detail we go through to ensure all our customers receive a Road Ready Used Car.
Safety and Maintenance Checklist
SCAN TEST FOR ALL FACTORY
SPECS SUCH AS MISFIRES
CODES AND EMISSION TESTING
CHECK FOR LEAKS
TIRE RODS (INNER AND OUTER)
BALL JOINTS (UPPER AND LOWER)
TIRES & RIMS
SPARE JACK HARDWARE
CHECK FOR DRAWS
CHECK FOR SHORTS
FRAME AND BODY
14 VOLTS IN SYSTEM
RACK & PINION
POWER STEERING PUMP
PRESSURE TEST SYSTEM
CHECK WATER PUMP
YES ALL CARS
COME WITH HEAVY DUTY
ALL WEATHER MATS
By having our own state-of-the art service center which is spotless on the premises this ensures minimal cost to the reconditioning of your new vehicle that you're purchasing without sacrificing any items that may be overlooked by subcontracting the job to an outside company - which many used car dealers do. All of our technicians are ASE Certified. We give free loaners to customers if their vehicle is tied up in the Service Center for more than 24hrs. We also can perform all warranty claims on premises. We offer a 24 hour towing service to our customers.